Our Brand Personality

1. Creative

We harness curiosity by being creative. Our teaching’s new-minted each day.

2. Supportive

We build reader’s confidence by being supportive. Through small steps, we teach children to leap.

3. Playful

We make learning joyful because we are playful. Our tools are imagination, laughter and light.

4. Pioneering

We build understanding with our pioneers’ system. At the juncture of science and art. 

Our Brand Values

1. Curiosity

Children are naturally curious. We believe in harnessing that curiosity, making reading an adventure, not a chore. Kindling a life-long love of learning that will inspire, delight and reward.

2. Confidence

There’s a very big world out there. We believe that children need confidence to make it their own. Becoming strong readers will give them that courage. Allowing them to make sense of their lives, and control their own destinies.

3. Enjoyment

Reading is one of life’s most precious gifts. We encourage a love of reading by making learning joyful. We don’t believe in rote study, or repetitive drills. We open doors to a magical kingdom.

4. Understanding

True reading demands understanding. We know there’s nothing more vital than being close to our learners. Giving them the support and encouragement to craft words into wings.