Our Brand Values
Children are naturally curious. We believe in harnessing that curiosity, to help making reading an adventure and not a chore. Kindling a life-long love of learning that will inspire, delight and be rewarding.
There’s a very big world out there. We believe that children need confidence to make it on their own one day. Becoming strong readers will give them that courage and confidence. Allowing them to make sense of their lives, and control their own destinies, is an important step in their self-development.
Reading is one of life’s most precious gifts. We encourage a love of reading by making learning joyful. We open doors for the reader to a magical kingdom which helps them enjoy reading to the fullest.
True reading demands understanding. We know there’s nothing more vital than being close to our learners. Giving them the support and encouragement to craft words into a better understanding of the reality they are faced with day-to-day.