Digital Specialist

The I Can Read system provides a premium quality experience. With over 140 learning centres across 10 countries and more than 250,000 success stories, I Can Read is one of the leading English learning systems in the world. Through our one of a kind teaching approach, we ensure that our students develop long-term excellence in all four skills – speaking, listening, reading and writing.

Job Title

DIGITAL SPECIALIST

Department

Marketing
Reports To Marketing Manager

Responsibilities

  • Execute, analyze procedures of online advertising campaign (Google Ads/ Facebook Ads, other Ads channel), collecting and evaluating customer feedback data
  • Optimized online adverts through Google AdWords, Facebook etc. to increase company’s brand awareness
  • Execute activities relevant to SEO, Security, DBA and web development
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Participate Social Media Marketing campaign to create a brand name in Social Media and raise awareness.
  • Execute of Emails marketing, SMS marketing, Mobile marketing, website, fan page & other digital accounts to support marketing operation
  • Tracking the conversions and improving the percentages and numbers
  • Periodically make statistic reports meet demand of campaigns
  • Manage, evaluate and make adjustment to meet requirements of advertisement campaigns
  • Coordinate marketing campaigns with sales activities

Job requirements

  • Vietnamese with College/Bachelor Degree in Marketing, Economic, and Business Administration is preferred.
  • 3-5 years working experience, preferably experience in Digital Marketing in education for young learners
  • Strong knowledge and experience in Email Marketing, SEO, Facebook Ads, Google Ads
  • Having an understanding of html programming, and using basic Photoshop is advantageous
  • Use proficiency in effective digital marketing tools.
  • Ability to organize, plan and execute effectively
  • Dynamic, creative, open minded
  • Ability to face with high pressure